Almondina
Almondina is one of the countries largest producers of almond type biscuits. They were approaching their 20th Anniversary and did not know what to do. OPTIMideas created a series of ideas that highlighted, enhanced and celebrated this 20th Anniversary.
A logo was designed to own and to brand the Almond as a Heart Healthy snack.
Automotive Hall of Fame
The Automotive Hall of Fame needed some ideas to help promote more people to come and visit their great collection. They sit close to the Henry Ford and Greenfield Village structures, actually sharing the same parking lot. OPTIMideas suggested a some graphic ideas that would catch people eyes as they walk through the parking lot. They ideas were to drive them towards the building and invite them in.
Bankers Integration Group
Bankers integration Group was looking for a campaign that would establish them as the place to go for quick and instant vehicle financing. This campaign used print, direct mail and the web to communicate this message. OPTIMideas created a series of ideas that created a buzz in the convention. These ideas were “AMBUSH” ideas.
OPTIMideas created a series of ideas that help demonstrate the fact that BIG was the “FASTEST” finance approval system. These ideas focus on the “FASTEST” concept.
OPTIMideas created a series of ideas that help demonstrate the fact that BIG was the “INSTANT” finance approval system. These ideas focus on the “INSTANT” concept.
Carhartt
Carhartt has a unique bond with the working man. A relationship that goes back to 1889, sewn together by a consistent obligation that they provide workwear clothing to the worker in all his efforts.
This promise can be continued by supporting the Prostrate Cancer Foundation and their goal to make men aware of the threat of Prostrate Cancer. Currently men have a one in five chance on getting this disease. Unfortunately the trend is leaning towards one in four males. Carhartt can help build awareness with this hard working group by providing an opportunity to have a simple PSA blood test conducted on site. The PSA is usually 30% effective in diagnosing prostrate cancer.
The average white collar man has insurance that pays for this Prostrate Exam. The blue collar working man, is working. Plain and simple. More case’s than not, he can make his haircut appointment, but leaves medical care and preventive diagnosing off his hot list. Reverting to medical care for emergency only.
The concept is have van that would hold a nursing station for these simple blood tests. The vehicle would follow the SWAT or the Showcar around the country and provide this service. Giving back to the American worker.