What makes OPTIMideas Unique.
Beyond a simple philosophy, the approach of OPTIMideas is unique.
We focus on four central disciplines:
1. A Unique Process For Understanding & Enhancing Experience
- Understanding what beliefs drive preference and what experiences or signals prompt those beliefs.
- Understanding how intent is formed.
- Understanding the influences and prompts that drive selection decisions.
- Understanding the experiences that deliver and enhance experience.
2. A Creative Process Designed To Stimulate Conversation
- An idea-based approach; because ideas most effectively stimulate conversation.
- We focus on ideas that evolve from dialogue-starters to holistic envisionments of the customer experience.
- OPTIMideas is able to truly and effectively serve the total marketing mix (product, promotion, placement, delivery, receipt, etc.).
3. A Design-Based Creative Package and Communications Process
- In a conversation-based environment, design is the newest and most effective medium of communication.
- Design is easily placed in memory and easily recalled.
- Design is media-neutral.
- Design is the vehicle for message delivery. Media are selected based ability to deliver the design.
4. An Excellent Process For Message Integration
- The new world of commerce is best defined by information.
- The new world of commercial persuasion must be management of information.
- Internet strategy must be the center-piece of message integration planning.