30% Increase in Responses.
This Direct Mail card was designed for W.Y. Campbell & Company to announce their completed deals in Mergers and Acquisitions. These completed deal announcements, normally sent out as “tombstones” because they resembled a tombstone, would fall empty on a desk or straight to the trash. A unique see-through envelope with just the end-user image in the window would be sent out to their client base. These cards were successful in cutting through the banking business mail clutter and contributed to a response rate of over 30%.