Jimmy’s Potato Stixs is a new product on the market and needed dynamic looking packaging to break through the clutter. “IDY”, the character that represents the Jimmy’s line of Potato Stix, was created and the chips were offered in four flavors.
Marketing Innovation
Jimmy’s Potato Stixs is a new product on the market and needed dynamic looking packaging to break through the clutter. “IDY”, the character that represents the Jimmy’s line of Potato Stix, was created and the chips were offered in four flavors.