• Grosse Pointe Farms Foundation08

The Grosse Pointe Farms Foundation, an organization established with private funds and donations, contributes to the community in building projects, renovation, new amenities and historical renewal.

The foundation wanted to celebrate its newest projects: a new hot house, paddle tennis courts and tennis court renovation. They were looking for a way to bring residents to the park to see these new additions. Most visitors of the park are boaters using the marina or people who use the pool. A reason was needed to bring the non boaters and swimmers down to see these new additions, which were underwritten by the Foundation.

A  Concours d’Elegance was created to draw new people to the park. The Concours  was a tremendous success, drawing over 600 people and over 50 classics domestic and foreign cars. Posters and banners were displayed throughout the city announcing the vent and a direct mail piece was created to bring the great automobiles out of their garages.