Breadcrumb, is the global leader in Location Based Services (LBS). They specialize in providing locating solutions for Corporations, Family Members and Vehicle applications that allow you to locate, contact and protect what’s important to you. Breadcrumb came to us with a request to design their whole brand from start to finish. A total branding campaign was developed using a hi tech computer GPS look to the material. This look was reflected in all their communication pieces, Lobby decor, Web, Print, Direct Mail and all their printed pieces.