OPTIMideas is an innovation-based research and communications firm, founded on the principle of improving marketing ROI through innovation in research, planning, and messaging.
Marketing Innovation
Why we’re the best…
OPTIMideas is the marriage of two strategies; a unique ideation-based approach to creativity and a proprietary research program. Together these strategies produce — with statistical precision — ideas that represent the greatest ability to drive preference among consumers.
As a result of the combined strategies of quantitative research and idea-based creativity, we have helped clients increase growth 6 percent to 18 percent.
Our work ranges from innovation in product development and services to innovation in advertising, media, and touch point placement.