OPTIMideas publishes white papers on several topics related to our business and our clients. Samples of these papers are listed below.

Understanding Consumer Choice in Banking

Monday, August 6, 2007
Understanding Consumer Choice in Banking
Michael J. Wilberding: OPTIMideas, LLC.Understanding how and why customers choose as they do, is at the heart of successful business. Unless you know how…

Do You Know How You Connect?

Sunday, August 5, 2007
Do You Know How You Connect?
Michael J. Wilberding: OPTIMideas, LLC.To create a powerful business plan, you must first answer a single question… Do you know how you connect? Do you know exactly, what…